(L to R) Santa Claus, played by Joe Sanchez, 56 of Macomb Township, holds onto Beauie, a one year old Cavapoo as Rebel Dogs Detroit volunteer Caryn Blade, of Grosse Pointe Woods, uses a squeaky toy to try and get her attention for a picture with Santa during Noel Night at Barcade in Detroit on Saturday, Dec. 7, 2024. Credit: Eric Seals/Detroit Free Press

Noel Night, a December staple in Midtown Detroit, is taking a break.

Detroit Free Press
This story also appeared in Detroit Free Press

The organization behind the one-night cultural celebration, Midtown Detroit Inc., announced Wednesday that it’s taking a one-year pause from Noel Night to reimagine the event’s future and ensure that it’s sustainable for years to come. 

Through conversations with retailers, cultural organizations and stakeholders, Midtown Detroit Inc. has learned that changes are needed for Noel Night, such as strengthening logistics, increasing visibility and refreshing the program, said Midtown Detroit Inc. Executive Director Melanie Markowicz.

The hiatus is part of a larger organizational shift for Midtown Detroit Inc. In February, the nonprofit community and development group appointed Markowicz as its new executive director after longtime director Sue Mosey retired in 2023. 

Markowicz told BridgeDetroit that the organization has started engaging with the community partners, cultural institutions, small businesses and places of worship that regularly participate in the festival. 

“Those conversations will continue along with focus groups and public surveys, and we will publicly release information about the event and how it’s developing throughout the next year,” she said. 

Hannan Center President and CEO Vincent Tilford said that Noel Night has always been a magical evening for the Midtown community center, which provides services for older adults. The center, which is celebrating its 100th anniversary, typically hosts live entertainment during the event and showcases the work of its senior citizen artists.

“It’s a night when our artists shine, our gallery and gift shop bustle with energy, and sales provide vital support for creative expression and community programming,” Tilford said. “Losing it this year means more than missing a festive event; we’re also losing a moment that helps sustain the spirit and sustainability of what we do at a time when government funds are scarce and the competition for foundation grants has grown substantially.”

Arts and culture organizations are grappling with funding cuts at the state and federal levels and Markowicz said like other nonprofits, Midtown Detroit is experiencing a tightening in its funding. 

“We’re affected just like everyone else is, so we’re really ensuring that this event remains financially sustainable and also aligning with our vision for the future,” Markowicz said. 

She did not disclose an exact amount, but said it costs the organization “hundreds of thousands of dollars” to put on Noel Night every year. 

When the holiday festival returns in 2026, there will be some new things added to the lineup, she said. But Midtown Detroit Inc. and its partners are still determining what that will look like. 

“This pause really gives us an opportunity to take a step back and build an even greater event for next year,” Markowicz said. “We’ll have a lot of time to really focus on our partnerships, our fundraising, and making sure that everyone is involved and engaged in authoring the next chapter of this event.” 

A holiday tradition

Noel Night began in 1973 and has since become an event staple during the holiday season, attracting thousands of visitors from around metro Detroit to Midtown and the Cass Corridor. The walkable holiday festival often includes shopping, outdoor art, ice carving, live music and other family-friendly activities. Dozens of Midtown institutions participate in the event, such as the Detroit Institute of Arts, Detroit Public Library, Charles H. Wright Museum of African American History, Wayne State University and the College for Creative Studies. 

At last year’s milestone event, 89 venues participated in Noel Night and 36,000 people attended, Markowicz said.

However, Noel Night has faced challenges in recent years. In 2017, gunfire disrupted the event, injuring four teenagers near John R and Farnsworth. In 2020 and 2021, the festival was canceled due to the COVID-19 pandemic. Noel Night returned in 2022 under a hybrid model, with some venues like the DIA and Detroit Public Library not fully open. 

Wayne State University is “at the heart of the cultural center” and has been a big part of Noel Night throughout its history, said Ned Staebler, vice president for economic development at Wayne State University and chair of the board of directors for Midtown Detroit, Inc. 

The area encompasses an arts and retail market featuring entrepreneurs from TechTown – of which Staebler is president and CEO – and student businesses, he said. Last year, the market drew 3,500 guests. Nearly 100 businesses participated.  

“First and foremost, we recognize that a lot of small businesses in Midtown rely on the boost that Noel Night provides right around the holidays, so we are working with them to support and highlight their businesses to try and drive the traffic that they need at this time,” he said.  

Dr. Christian Greer, president and CEO of the Michigan Science Center, said the center values its long-standing participation in Noel Night and providing science-themed holiday fun for the community. 

“We appreciate Midtown Detroit, Inc.’s thoughtful consideration in planning the event’s future and look forward to its anticipated return in 2026,” he said.

Local restaurateurs react 

Mike Ransom, owner of Ima Noodles and Super Crisp, both in Midtown, told the Free Press that they always had a great time being part of Noel Night. The event brought increased traffic to the restaurant, but Ransom said that more than anything it brought a lot of people and families to the area.

“We don’t have enough family events that are free,” Ransom said, which makes the news disappointing.

Noel Night, Ransom said, drew people to Midtown who don’t come to the area very often.

“That’s always been the biggest win,” he said. “If we can get people that haven’t been to Detroit, that live in the area coming back down here and exploring and having a good time.”

John Linardos, owner of Motor City Brewing Works, shared the sentiment. 

“It’s come to be a strong tradition and a big boost for the neighborhood at the end of the year,” Linardos said, adding that it’s a “great, strong-spirited family event.”

After decades, the event has become a busy night for area businesses.

“It builds a following,” he said.

Micah Walker joins the BridgeDetroit team covering the arts and culture and education in the city. Originally from the metro Detroit area, she is back in her home state after two years in Ohio. Micah...

Nushrat Rahman covers issues and obstacles that influence economic mobility, primarily in Detroit, for the Detroit Free Press and BridgeDetroit, as a corps member with Report for America, a national service...

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6 Comments

  1. Caution: Re-Imagining In Progress !

    Double-yikes ! When people start urgently muttering creepily pre-fabricated, ‘Enormo-Corp.’ -style, marketing slogans to themselves about Detroit’s Noel Night like… it’s time to cancel it so they can ( gag ) “reimagine the event’s future…” you can get the SINKING feeling that these same folks would cheerfully gorge themselves on a couple dozen freshly warm, glazed raisin-buns from a beloved shrine like DutchGirl Donuts ( Woodward @ 7- mile ) right before going all glassy-eyed & solemnly chirping that from now on all casually consumed raisin-buns have been creatively re-thunk as ‘security snacks’ and will henceforth be known solely as ‘ Homeland Shiny Health Cakes ‘ & will be legally available ONLY online in a frozen microwavable, sugar-free format w/ either a valid excuse from an imaginative chiropractor or an anonymous, signed note from a duly- masked, shift supervisor @ any participating , ICE detention center in your neighborhood.

  2. As a small business owner Common Pub in Midtown Detroit we are appalled by the lack of leadership to think through this problem. This is a celebration for the Holidays and all walks of life regardless of values and beliefs. This has been a huge catalyst for businesses in the area. My question to the new Executive director is whom did you reach out to as we could have assisted with organizing the event to ensure safety protocol etc. ps It is a reflection of the bigger issues we are dealing with worldwide decisions being made in a vacuum by the few not the many. Shame on Midtown, Inc.

  3. I’m glad they cancelled it. Given the political climate right now, I think it was a safe thing to do as well as for reimagining the event, even though I’ve always had fun, especially the year a bad tempered camel in a live Nativity scane took exception to my friend’s scarf. 😂

    1. This is so sad! We had always brought our children and participated in Noel Night every year, of course except during that horrible COVID period. Noel night was always a positive experience and just so beautiful. A opportunity to bring different people together in one common bond, just to have fun, and enjoy the reason for this season. Visiting the surrounding churches and listen to the wonderous sounds, visiting the library and museums best day of the year!

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